ABC Brochure

helps you to improve with the following Tools, Tours, Talks and Workshops

AAT – Applied Anthropology Tools for Trainers

Abstract

Our Anthropological Tools are designed to equip the participants to deal with situations and problems that arise from cultural differences. There may be different issues at the strategic and operational levels although they can all be traced back to the cultural system logic. In most cases problems seem to arise from assumptions – whether or not conscious – and interpretations. Willy-nilly the latter take always place through one's own cultural focus. Our tools help existing Training to gain insight into such focus and therefore leads to understanding of assumptions, correct interpretations and thus sustainability of desired change.

Fee on request

AAA - Anthropology Art Architecture

Abstract

This six-day workshop of Anthropology has specially been designed for students of Architecture. Its objectives are (1) To learn to be visual; (2) To be able to relate art and architecture historically and culturally, (3) To identify art, craft, architecture and kitsch; and (4) To understand means and meaning in art and architecture. The workshop provides basic anthropological tools relevant for the understanding of art and architecture as well as a few tools to critically analyse design composition.

The anthropological tool

The tools that are provided will be applied to the art and architectural legacies of the Indian and European past, to so-called ‘primitive art’ of non-Western and non-Indian cultures and to modern and postmodern artistic expressions. Discussing the cultural dimension of art and architecture considers the sacred and the profane, perspective, patronage, and material from the vantage point of a culture’s view on mortality. In addition, houses will be considered in the context of household, family and the construction of history. Furthermore, built forms and interiors will be placed in the light of society and sociality. The difference between the modern and the postmodern will be discussed with the help of urban landscape, indigenous town plans and town planning.

Five themes

Five themes run through the entire workshop: a. the relationship between the material, the mental and the social; b. culturally constituted concepts of time and space; c. aesthetics and ethics; d. views, perceptions and design; e. settlement, mobility and artistic expressions.

Fee on request

HAT - Holland Architecture Tours

(In collaboration with goMowgli Tours Pvt Ltd)

Abstract

HAT is a study tour for architects on four themes:

Architecture, Design and Digital Culture

Heritage, Conservation and Renovation

Vernacular, Modern and Post modern

Land and Water

HAT is authentic and original for it covers:

the Rational - Emotional
the 6 senses explained

the Anthropological Cultural Focus

the Diachronic – Synchronic

HAT is conducted by Indo - Dutch Tour leaders

Who discuss the problem of clashing or merging the global

Who provide ASPIRATION and INSPIRATION so that the students

can find their SOLUTION

HAT stands also for value added tour:

,h umourous
a dvanced understanding 
t ranspicious absorption

Fee on request

TTT - Themed Travelling Talk

Abstract

For long Anthropology has been the study of “primitive peoples” and “tribes”. I am trained as an Anthropologist at Leiden University, The Netherlands. At the same university I taught Anthropology and History of India. At the end of the first year I visited India as a tourist. On return I read Sanskrit and Kannada for one year and produced a BA and an MA Anthropological thesis on Indian subjects. My PhD was published as “The Makers of the World” on the Visvakarma artisans of Karnataka.

Tools for understanding manufacturing and service sectors

My study of the Craft and Mind of artisans helped my understanding of modern manufacturing. My work as translator at ITC majors provided me insight into the functioning of the service sector. Combining the two interests I designed Culture Training modules. The Anthropological method may briefly be described as decoding of the mentality component of culture so as to arrive at the concepts on which practices are based.

The cultural lens

People perceive the world unconsciously through a cultural lens. Awareness of the lens through the decoding process answers the question “why do we act as we do”. This awareness leads to understanding and on this basis, we arrive at sustainable new forms of communication.

Thus, I extended the method of Anthropology into modern industry and service sectors, architecture and music. The 21^st century is indeed the Age of Anthropology.

Fee on request

MMM - Me Meaning Marketing

Abstract

Culture comprises society, civilisation and mentality. This third component of culture is the subject of Anthropology. The Anthropological method may briefly be described as decoding of the mentality component of culture so as to arrive at the concepts on which practices are based. People perceive the world unconsciously through a cultural lens. Awareness of the lens through the decoding process answers the question “why do we act as we do”.

Concepts and Practices

Conventional experts only look at empirical level of modern practice of marketing, and hence unaware of indigenous concepts behind the practices. An anthropologist not only looks at the empirical level, but also understands the meaning at the level of indigenous concepts behind the practices. Indian merchants, for example, focus on trading rather than on the objects of trade.

Decoding

Decoding of the Indian merchants focus leads to mutual understanding of contract and allied behaviour.

Fee on request

All programmes are based on

Applied anthropology

Building bridges

Communicative confluence

Anthropology Business Consultancy 

is different because

• Customization through the cooperative method
• The Anthropological Perspective
• Being based on continuous qualitative research

Presenters/trainers profiles

Prof. Dr Jan Brouwer started his career as an anthropologist at the University of Leiden where he obtained his PhD. Later he was appointed Professor of Anthropology at central university NEHU, India and held a Visiting Professorship at the Ecole des Hautes Etudes en Sciences Sociales in Paris. The research projects he has been associated within India, and over his long tryst with anthropology encompass the width of structural anthropology and include the mentality component of culture, indigenous knowledge, the relationship between concept and practices and death as a social relation. He wishes to share his knowledge as trainer and translator with the goal of helping businesses and companies in a globalising economy.